NOW TV has seen some fairly dramatic adjustments in current months. First up, the service acquired a complete new look with a redesigned dwelling display screen and shiny green-coloured branding. It is also had a reputation change with the phrase “TV” excised, so now it is merely known as NOW – and sure, we’re equally baffled by this alternative too.
In the event you weren’t already conscious, NOW is owned by Sky and it appears the satellite tv for pc TV agency is on a mission to make issues higher for patrons. The NOW app has already been upgraded on Apple TV units to assist customers discover content material extra rapidly by being included within the Up Subsequent menu and there is a new look to the TV information.
However issues may very well be about to get even higher with the attainable launch of Excessive Dynamic Vary, HDR content material on the platform. Sky Q customers have been handled to this superb image high quality for some time and it appears an analogous improve may very well be coming quickly to those that want to stream their content material on-line.
In a current briefing about its future plans, Sky’s chief product officer, Fraser Stirling, advised Specific.co.uk that HDR was one thing NOW was contemplating.
“We’re at all times shifting in the direction of providing one of the best degree of content material, in order that’s one thing we’re undoubtedly ,” Stirling stated.
It is thrilling stuff as HDR brings an image filled with far higher distinction within the darkest and lightest areas of the display screen. So, you will not lose element when scenes happen in locations with a stark distinction between gentle.
It is price noting that NOW does already supply clients the choice so as to add a Increase package deal to their plans which brings reveals, sports activities and films to TVs in full HD 1080p high quality – with out this you solely get normal 720p definition.
Nonetheless, there are at present no 4K or HDR choices for NOW customers that are each applied sciences that Sky Q has invested closely in. Finger crossed this arrives quickly on NOW.
Together with HDR, one other characteristic that NOW customers might get entry to is the iOS widget. Sky lately launched this iPhone and iPad improve to clients which permits customers to simply see advised new reveals and films, or shortcuts to the content material they’ve already began watching and wish to proceed.
Like most iOS 14 widgets, Sky Go could be resized to swimsuit particular person tastes – which means you’ll be able to view it as a small sq. or have the service take up virtually the complete dwelling display screen.
When requested why NOW hadn’t adopted with its personal iOS widget, Stirling confirmed that it was on the to-do record. Sadly, one factor that NOW will not be investing in is any extra of its own-brand streaming units.
The service seems to be very happy to make use of good TVs and different merchandise which have this app pre-installed.
“We have no plans to make a brand new streaming stick proper now. I feel the main focus is de facto leaning into the expertise of the entire platforms we now have, after which one of the best platforms to broaden into,” Stirling advised Pocket-Lint.